Subscriber Churn Early-Warning & LTV Segmentation
Which at-risk subscribers are actually worth saving? 21.5M streaming transactions scored and crossed with spend.
Data analyst · scientist · engineer
Based in Brisbane — open to Australia, Hong Kong and remote.
The result first, then how I got there.
Which at-risk subscribers are actually worth saving? 21.5M streaming transactions scored and crossed with spend.
Why is ad revenue below target, and what should sales do next?
Does going free-to-play buy engagement? 20,761 games, compared like genre with like.
Which content should a creator scale, promote or improve next?
Can a pipeline deliver reliable same-day numbers from deliberately corrupted data?
"I'd rather ship a model a team trusts than a perfect one nobody uses."
I've spent five years turning messy product and marketing data into models and dashboards teams actually use.
I care most about the write-up: why an approach was chosen, what it trades off, and what breaks first at scale.
I work across gaming, media and entertainment, social, marketing and customer experience.
Times in Brisbane (AEST, UTC+10). Busy days come from my calendar.
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Have a role or a project in mind? I'd love to hear about it.
eileenip01@gmail.com